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kevinmd.com: "How doctors can embrace direct-to-consumer advertising"


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"There are plenty of examples of direct-to-consumer advertising that the pharmaceutical industry use to lure new customers. These ads almost universally make emotional appeals to the consumer, as well as focusing on the benefits rather than presenting any real discussion of risks."

 

"What if someone used a similar concept, but instead of trying to get people to take a drug, they try to convince patients to stop one. That’s just what Cara Tannenbaum and colleagues did in a paper published in JAMA Internal Medicine, albeit they called it direct-to-consumer patient education and empowerment."

 

http://www.kevinmd.com/blog/2014/06/doctors-can-embrace-direct-consumer-advertising.html

 

 

 

 

 

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